Having been to many events over the years, I can safely say that this type of event is one that hasn’t been done before in the context of the web analytics industry. There were two forms of presentations, 20 minute / 10 tips and 5 minute / 1 big idea. The list of speakers in both formats was fantastic and the resulting votes for best speakers, Ben Gaines & Tim Wilson, could not have been more accurate.
Originally I was very disappointed that I was not going to be able to attend. Luckily, at the last minute someone dropped out of the 5 minute presentation part of Accelerate and my travel plans changed which resulted in me being in the San Francisco area.
Having presented a number of times in the past there were a couple topics that I could have rehashed but having only 5 minutes is tough (especially for me) and this audience was not going to put up with another boring presentation. As a result my wheels started spinning and it didn’t take long. The day I found out that presenting could happen I was training a class (this will matter later) and the topic was web analytics, digital marketing and competitive knowledge.
It then hit me.