Having been to many events over the years, I can safely say that this type of event is one that hasn't been done before in the context of the web analytics industry. There were two forms of presentations, 20 minute / 10 tips and 5 minute / 1 big idea. The list of speakers in both formats was fantastic and the resulting votes for best speakers, Ben Gaines & Tim Wilson, could not have been more accurate.
Originally I was very disappointed that I was not going to be able to attend. Luckily, at the last minute someone dropped out of the 5 minute presentation part of Accelerate and my travel plans changed which resulted in me being in the San Francisco area.
Having presented a number of times in the past there were a couple topics that I could have rehashed but having only 5 minutes is tough (especially for me) and this audience was not going to put up with another boring presentation. As a result my wheels started spinning and it didn't take long. The day I found out that presenting could happen I was training a class (this will matter later) and the topic was web analytics, digital marketing and competitive knowledge.
It then hit me.
I'm going to stray away from the normal digital marketing/analytics type of post and bring up what I consider to be a relevant marketing factor that is overlooked from time to time.
It should be pointed out that in this post I am calling out specific companies but they are not the only ones guilty of what is described. The ones named were the most recent offenders that I've run into.
Companies need to understand that marketing is not just comprised of outbound communication (e-mail, ads, etc) but also customer satisfaction - even with customers that no longer want to do business with them.
No request for an account to be canceled should be treated as a personal attack on your business, rather an opportunity to prove to the (ex)customer that you are a respectful company that is willing to stand on the merits of your offering.
If your company is willing to treat former customers just as well as you would a current customer there could be a chance that the ex-customer would mention your company to a friend that has a need for your solution.
This post originally started is a comment to the post on Michele Hinojosa's blog about "Whose responsibility is online privacy?"... but I got a little long-winded, so here we go!
First off... Yes, I work for a vendor but with regards to this topic I am an equal opportunity (vendor, implementor, business, etc...) offender.
That being said, we all suck... but not because we mean to, but rather because we are all trying to either offer the best, do the best or create a competitive advantage - ALL of us, not just vendors.
It is the goal of the consulting / analyst groups, or internal deployment teams, to create sophisticated solutions to help solve a business problem. Some of those business problems are attempts to gain some additional level of information that would put them ahead of their competitors.
Do you blame the business for trying to be successful? No
Do you blame the consult/analyst/deployment teams for doing the job they are asked? No
In today's fast paced world of technology there are few events or devices that catch the world's attention and certainly not for three days.
Below is a small story which I've "borrowed" from Woot.com (on 17 Feb, 2011) that is a rather interesting - Matrix-like - look at the future, with a little humor sprinkled in.
Some parts were removed as they pertained to the deal of the day on Woot.
Let me start this out by saying, I am not looking to bribe people with this post. The intent of this promotion is to simply motivate people to get loud and support your peers, vendors and agencies!
This gala has been a long time coming and to ensure that it is successful the WAA Membership Committee has tapped the best and brightest amongst us to make this go off without a hitch. To this point, things have been going rather well.
The one part that I have been COMPLETELY surprised by is the lack of love with-in the industry for the nominee voting.
To nominate someone or a group you don't even need to be a WAA member but for some reason we are only seeing the same 5-6 people or groups being nominated per category. I honestly thought that we would have 10-15 different nominees per category which would result in some massive battle for greatness.
Obviously there are people and groups that standout but we can't ALL be sheep and think that they are the only ones.
So..... In hopes of creating a little diversity and to get the competitive juices flowing I am putting my own money up to get people to vote. I don't care who you vote for (except Pee-wee Herman and Howard Stern... they won't count), but I want to see some piranha-like fervor.
What do I mean by putting up my own money?
The person that submits the most (valid) nominations will get a $100 Amazon.com Gift card and a $50 Amazon Gift card for the person with the second most.
**Valid (in my eyes) is, a nominees full name (or company name), email OR twitter id and your details. Aside from that, fill the rest in with something relevant.
There are five categories and I expect to see people voting for at least all five once.
- Web Analytics Rising Star (individual)
- Most Influential Industry Contributor (individual)
- Most Influential Agency / Vendor (group)
- Client / Practitioner of the Year (individual or group)
- Innovator of the Year (individual or group)
Well, it is that time of year when everyone starts making new resolutions or attempts to abide by ones from years past.
As with most resolutions, they sound great at first but not too soon after they are forgotten and the excuse making is not too far behind. Whether it be to go to the gym more often, quit smoking, spend more time with the family, etc… Our regular day-to-day lives eventually “get in the way” of our not so lofty hopes.
As with most of my presentations and ramblings, I will start with very little content and simply deliver "fluff".
It has been a long time since I have blogged and the reason is rather simple. My style of writing is much like spoken word and therefore it doesn't always translate well to the published word.
If you are willing to put up with all my nonsense and frequent digressions of (partial) insanity then I thank you.